Editing The Commercial Part 2

       After going through the frustration of trying to edit our blog last class, we finally found a solution. My teachers found extra laptops for the class to edit instead of the computers located in the classroom. My teachers were only capable to provide our class with thirteen laptops which weren’t enough for the whole class to work at once. Because of this situation, we had to take thirty-minute intervals. Half of the class would be provided with the thirteen computers and when the thirty minutes were up, the computers were given to the other half of the class so they could have time to edit. When the computers were given to the other half of the class, the group that already had time to edit got to work on their blogs. Even though not much time was given to edit, the class maintained productivity all period. Once my group and I had a laptop, we figured out what footage we wanted to include in our final commercial. We inserted the raw footage into pinnacle studios however it was a little slow and difficult to work with. We then decided to use I movie instead of pinnacle studios which fixed the problems that occurred.
       After we decided we were going to edit our footage in iMovie, we had to save all of the footage to an iPhone. We had to wait so save all of the videos as it was a very large file. Once all the videos downloaded, we imported all of the raw footage into iMovie. When we first imported our footage, it was not in the order we preferred. Because of this, we rearranged the order of our footage to be in the order we wanted it to be. After we arranged our footage, we noticed that our video was way longer than the max time limit. Because of this, we cropped most of our videos to make the overall time around 30 seconds. After this, we searched for a video on the internet of the Gatorade logo for the ending of our commercial. We imported it to the very end of our footage. Once we imported it, we crop the video and other footage to make the commercial around 30 seconds again.
       At this point, the editing process is almost done. There were only a couple of things that were missing which included music and transitions. The purpose of transitions is to make ur footage less choppy and more smooth. Music helps the audience connect to the mood and tone of the film. We included many transitions throughout our footage including fade-in, Fade-out, and jumping from a black screen. We also included a scene that maintained the slow-motion effect. When referring to background music, we imported very upbeat music and also very smooth and relaxing music. We also imported the sound of a heartbeat to show the result of adrenaline and fast exercise. The last sound we imported was the cheer of a crowd as it would sound like in a stadium. All of these sounds brought the whole theme and mood together to create a creative Gatorade commercial.