Research to the new project

            Throughout most of this school year, we have been working on our Gatorade commercial. We recently just finished our commercial last class. Since we just finished our commercial, we are starting our new project which I am incredibly excited for. We are creating an amazing music video of our choice. Music videos are a great way to express feelings, moods, and messages incorporated in the lyrics and the actual music. This music video will be created and directed by my group members and I. My group and I have to choose a song that is appropriate and interesting.

            The day before class, we had to pick our song so when we got in class, we would be ready to work. In result of this, my group and I all talked the night before and decided on the song we want to use. We picked the song ”Location” by Khalid. We decided on Location  because we can relate to the lyrics and the mood of the song. We also all love the song because it gives off a cool vibe. Location provides a deep and interesting message, making it easier to film and act alongside the music. My group members and I also love the genre of music that Khalid produces.

                The genre of the song Location is contemporary R&B. Contemporary R&B combines rhythm, Pop, soul, hip-hop and electronica music. This is evident because of the use of instruments in the song. This includes bass and beats, and lots of keyboard. Khalid normally wears casual comfy clothes and his music videos. He does this so that his audience can relate to his songs and music videos. So instead of him wearing an outrageous bright outfit that no one wears on a regular day, he wears outfits,that any normal person would wear. In a lot of Khalids music videos the lighting is very dim which gives off a relaxing mood. Even if he is outside, they edit the lighting to make it look more dim to give off that relaxing vibe. When it comes to actors Khalid is normally the only person in the music video, and if he isn’t he is alongside a woman. The actors usually go along with the storyline, and play a big role in the message of the video. For make up, Khalid’s face normally is bland and has a little to no products. This is again to give across the relatable message, especially to most male listeners. For props Khalid normally uses regular things that you can see and find in every day life. This includes cars or phones. The props normally add to the storyline as well. And lastly, The setting is always a cool and empty place. He is normally the only person there, and the place is not crowded. And Khalid does this because he wants the audience to see him and his emotion. Khalid normally uses standard camera movements and angles because us he wants his videos to be calm and not exaggerated to again give off that relatable feel. The sounds and editing is also mainly basic and neutral, because he doesn’t want to add exaggeration.