Editing The Commercial

            Today I am starting to edit my groups footage. Before I started editing, I prepared my footage ahead of time. I made sure the footage was still on the computer from last class. I then went into the folder that was created by my group and I last class an made sure all the footage was present. Once that was completed, I started to watch each video that was recorded last class. My group and I started to discuss the footage that we would like to be in the completed commercial. When going through the footage, my group and I made sure to pick the clearest and best footage to fit our commercial. After we decided on our footage, I looked on the computer’s desktop to find the editing app. This app is known as Pinnacle Studios. Since this app was already on my desktop, my group and I did not have to download the app.
            During the editing process, we completed many steps regarding our footage. Once we discovered Pinnacle Studios, we transferred our footage into the app. We then had to wait for our footage to load into Pinnacle Studios. As I waited patiently, I had to make sure everything was downloading smoothly. Once the footage completely downloaded into Pinnacle Studios, I double checked to make sure all of our footage was present. Once that was completed, there were random pieces of evidence that were not needed. My group and I decided to delete all of the random footage that we did not need for our commercial. Once we did that, I highlighted all of our footage to get ready to start the official editing. I dragged down the highlighted footage to the video track to start editing. Unfortunately, we had some technical difficulties before we started to edit our footage.
            During our editing process, we had many issues. When we first downloaded the footage, we were unable to watch the footage. After a while, the footage finally started to play however, the footage wasn’t the best quality. The footage was very glitchy and the full video normally didn’t play. The footage was also very slow, as the footage was taken with normal speed and when downloaded to the computer, it looked like it was in slow motion. Our group worked very hard to resolve this problem however, this was an issue with the computer itself. After we hit this road block, had a good idea to download all of our footage to google drive. Once we did this, our footage was not glitchy or slow anymore and we were able to watch all of our footage again. My group and I were proud that we resolved our problem with our glitchy and slow footage. Next class, my group and I plan to come more prepared to work with our footage and we will hopefully be able to complete our official editing  process.

Filming Blog

            My group and I just finished filming our footage for our Gatorade commercial. Before filming day, I went to the store and bought two bottles of Gatorade that were different colors. I also packed my soccer outfit with included black spandex, a black Adidas shirt, black soccer socks, and my clack cleats. I used many items when filming the commercial. These items included a Gatorade bottle, size 5 soccer ball, camera, tripod, soccer goal, and a spray bottle. Throughout this filming process, I learned special features of the camera and tripod. I had the opportunity to visualize how to properly use the SD card reader and camera. I also had the opportunity to physically hold the SD card, camera, and tripod for the first time this year and got to inspect all of these items. When looking through the camera's screen, I got to visualize how close or far, or how high or low you have to be when holding the camera to film specific shots that were required. These shots and angles included close-ups, long shots, medium-long shots, tilts, and tracking shots (we tried out best to keep the camera steady when filming this shot).
            During the filming process, I used many props and items such as bottles of Gatorade, a soccer ball, a camera, a tripod, and a spray bottle. Each of these items was very helpful and played an important position for our footage. When referring to the bottles of Gatorade, there were many shots of me slowly drinking the energy drink with my eyes closed to interpret that it was very delicious and refreshing. My group also filmed me forcefully slamming the bottle of Gatorade on the bleachers to create a good ending or a transition for our commercial. The soccer ball was also used by me as my group members filmed me juggling and kicking the soccer ball into the goal. There were also a few shots of me holding the soccer under my arm. I used the camera to film a shot of track runners at a starting block as well as film some footage of an individual doing yoga in multiple positions. When referring to the tripod, my group and I connected the camera to it and used the tripod to film a steady shot of the track runners. The last prop or item I used during the filming process was a spray bottle. I used the spray bottle to spray my face and neck to show a sweating effect as if I was playing soccer for a long time and working hard. I also used the spray bottle to spray the bottles of Gatorade to make the drink look more appealing and refreshing.
            Finally, I will explain my role in the filming process and the steps I took during my part. The first video that was recorded during my part was me juggling the soccer ball with my feet. My group members took a few shots so we could pick the best clip for our commercial. The second activity I completed during my part was dribbling the ball then shooting it into the net. My group members filmed this activity multiple times from different angles and heights. I also kicked the soccer ball in the net while one of my group members was recording from inside the net as well as protecting the camera from getting damaged. This footage may or may not be used to create a cool jump cut to another scene of our commercial. After my group members recorded me completing that activity, I was sprayed with the spray bottle on my face and neck to look sweaty to prepare for the next activity. After I was sprayed, I was recorded while I drank the Gatorade slowly holding the soccer ball under my arm as I made it obvious that I was enjoying the energy drink. My group took a couple more shots of me drinking the Gatorade from different angles to ensure that we will be happy with the result of our commercial and that we have backup footage just in case there was a mistake in the shots we took.
     
           

Storyboard

Today, our group did a storyboard for our Gatorade commercial. In each box we carefully planned out what we will do for each 5 second scene in our commercials. The first scene of our commercial contains 2 track athletes at the starting blocks preparing to take off. This scene will contain heavy breathing and heart beat sound effects (non-diegetic sounds). These sounds effects  and action shots will help to emphasize the importance of the scene. The second scene of our commercial will be a jump cut from the first scene into a girl playing soccer. She will be juggling the soccer ball or shooting into a goal to show that she is playing soccer. We will use long or medium shots to focus on her playing soccer through different camera angles. In our third scene it will be a cutaway from the girl playing soccer to a girl doing yoga. The music will change into a very peaceful sound to show the change in the scene from a more hardcore scene to a very soothing scene. In the fourth scene it is an action match of each of the athletes from the different scenes drinking Gatorade. This will show each subject and the main product of the commercial. In the fifth scene all athletes join together and fiercely slam the Gatorade bottles down for effect purposes. This will show effect of the Gatorade bottles that are emphasized throughout the commercial. The sixth and final scene will cut to a black screen with the Gatorade logo and a member doing a voiceover of one of the companies’ popular slogans.

Editing Lesson Blog

        Today we went over the important steps and key information for editing and saving footage that is recorded. The editing information for my footage is essential to me because it will allow me to understand how to edit all future assignments that I will create. Knowing the basics of how to use the camera and tripod is very important as it can prevent damaged equipment. It will also be easier for students to work with the equipment and create films with less effort as it is easier to work with items that students are more familiar with. When relating to specifics, I learned all of the features of the camera, the tripod, and the editing process. I learned special features of the camera, including where to insert the SD card, how to turn the camera on and off, and the location of the charging outlet on the camera. When referring to the tripod, I mostly learned how to care for it and use it. For example, I learned how to connect the camera to the tripod, how to secure the camera and tripod for steady filming, how to extend the height of the tripod, and how to remove or tighten the camera so the tripod or camera does not break. Additionally, I learned everything about the editing process and the key steps I need to know. The process consists of how to import sounds and transitions and how to export your final product.
        When referring to the editing process, there are very detailed steps and important things to be aware of. Most of your editing shall take place in Pinnacle Studios, which should be located on a provided pc or desktop. When transferring your raw footage onto your desktop, you must insert your SD card into the SD card reader in your computer. You should then create a folder on your desktop, transferring your footage from your SD card into that created folder. These actions are put together to be known as “dumping” your footage. When selecting the footage you want to edit, you must highlight that footage and drag it down to the bottom track. To insert a title or text into your footage, you will need to add information into a text box and add it to the upper track. To cut your footage, you must use the razor blade icon after selecting the segment of your footage you would want to cut out. Before you edit any of your footage, you must let your footage load completely into your track. Without letting your footage load completely, you will experience difficulties.
        Another big portion of editing your footage is transitions and how you export your footage. Transitions are used to help make your footage more appealing to the audience. Transitions can indicate a change in the topic or a change in time within your footage. It is important to use a transition that matches the mood and theme of your footage. Your footage and transitions should connect in various ways, making the transitions not as noticeable. Using transitions helps the audience better understand different scenes at different time periods. When exporting your footage, minimize your footage and see if it was saved. When considering voiceover, detach the sound then delete the movie. You have to make sure to save your movie or film into your folder so your progress will be saved. Once all of these steps are done, you should have a unique and appealing film you have created from scratch to call your own.

Planning blog for Gatorade commercial

    For our blog, today we are going to be planning out the details of our Gatorade commercial. This includes props, costumes, schedule,location, and our back-up plan. All of these will be very essential in creating a commercial that is entertaining and effective. Planning is a very important step in film making. This is because planning helps you write out step by step what your commercial will consist of and look like. Without planning the filming process becomes long and unorganized. Planning helps to save time and money and insures that filming will be successful no matter what.

  Props are extremely essential to a commercial. They give the commercial livelihood and make it more entertaining and understandable for the audience. Throughout our commercial some of the props we will be using consist of : 4 Gatorade bottles (different colors), spray Gatorade bottles, regular spray bottle, 2 block starts, a soccer ball, and a yoga mat. All of these props will be incorporated into our commercial to make the commercial the best that we can. We will include the Gatorade bottle with different colors throughout each scene with a different sport being idolized. For example, for one scene we will focus on yoga using our yoga mat as a prop, we will play soccer for another scene using our soccer ball as a prop, and lastly we will show track using our starting blocks as a prop for that scene.

     In this paragraph we will discuss another very important part of film known as costume. Costume plays a huge role in how the audience will interpret the scene. The costume allows the people watching to understand what you are trying to portray in that specific scene or the entire commercial in general. For example we will be using a school track and soccer uniform to allow the audience to understand that we are trying to show athletes playing soccer or running on the track. We will also be using athletic clothes as costumes to show the audience that the main focus of that scene is working out or doing something athletic. Going along with costume, another essential part of a scene is location. Location sets the entire basis of where you will be filming for each of your scenes. For our scenes we will be filming on the schools track field and the football field . This will set the scene that we are going to be playing sports or doing something dealing with physical education. This is a very important part of film because it allows the audience to know where you will be filming and gives them a better idea of the scene and film in general.

    The schedule for our filming process will go as follows. Today we began planning for our commercial which included props, costumes, location etc. Then we are going to storyboard over the weekend so that we can start filming on Monday 10/14. On Monday we will start the filming process. We will shoot the scenes from the storyboard we drew up over the weekend. We will then change into costumes and go to our locations. Next we will continue to film on 10/16. We will shoot any scenes that we feel we should redo and shoot some scenes twice so that we can pick from the better out of the two. We will be filming outside for our whole commercial so if it rains we have a backup plan that will work and still cut across the same message. If it starts to rain then we will change locations from the track to the stairs and shoot two people running up and down the stairs. We would also change from the outdoor patio for yoga to a roofed hallway. Also, if someone from my group is absent then we plan to shoot everything the same but the activity that that person was supposed to do in that shot someone else will have to do. These plans will work when we are faced with any scenario. 

Research conventions and codes

The product my group selected is the refreshing and revolutionary Gatorade. We selected this product because we thoroughly enjoy the drink and watching the entertaining Gatorade commercials. In most Gatorade commercials there are little to no women at all. This encourages us to want to make a commercial to show that everyone can be in a Gatorade no matter who you are or what you like. We want to be able show equality throughout different things in society, even through commercials. Throughout most of our lives we have been all played a sport or been involved in athletic activities. While playing sports we always look to Gatorade to fulfill our thirst quenching mouths. Gatorade is such an essential part of al of our lives.

In most Gatorade commercials we usually see people performing athletic activities. For example, activities like running, football, soccer, and cheerleading are usually idealized in these commercials. Mostly in Gatorade commercials there are different amounts of people who belong to a team or are performing individual sports. They are usually either warming up, exercising, or actually doing the sport. Towards the end of the commercial the product is displayed in an exaggerated way to catch the attention of the audience. The producers of the commercial usually portray this by having the athletic figures walk away and drink the Gatorade in a somewhat refreshing way. They also do this by placing the Gatorade in a focused area with the background as the athletic activity.

The company Gatorade uses sports because Gatorade is a sports drink directed at active people that want to “fuel” their bodies. These commercials usually convince their audience to want to get up and be active. That’s when their product comes in play. Whenever the audience decides to be more active or workout they will feel that they should pick up a Gatorade to drink in order to perform accurately. These commercials usually use score in their commercials. This consists of intense inspiring music that helps to inspire and engage the audience. Also common amount these commercials is tracking shots. These shots are used when the athletes are performing in the sport. Commonly used as well is a zoom. This is used to mostly zoom in on the drink and show a refreshing icy looking drink that makes the audiences mouths water. They also use this shot to zoom in on athletes drinking or holding the drink. Sometimes Gatorade companies use star athletes in their commercials. They do this to show watchers that professional athletes use this product and so should they.

Introductory

          Hi there. My name is Nadia. Many people may classify me as outgoing or exquisite. I am the type of individual that tries to admire the good in people and loves to make other individuals smile. I typically try to focus and revolve my life around kindness, happiness, hard work, and dedication, forming that into what I visualize as success. A portion of my happiness, hard work, and dedication comes from playing soccer. I've played soccer since I was a toddler, continuing on all the way through high school. I've played for various teams and currently play for my high school, playing offence positions. I would consider it a passion of mine that I truly enjoy playing. When playing any sport for your current school, it is a requirement that you maintain a good GPA and good grades throughout the school year or else you will be ineligible to play, leading on to say that my grades are very important to me as I am very dedicated to the education provided to me.
          When relating to my school and classes, I take my education very seriously. I have a total of 8 classes, consisting of 4 AICE classes and 2 Honors classes. My 8 classes consist of PRE AICE Spanish 2, Chemistry 1 Honors, AICE Global Perspectives, Algebra 2 Honors, AICE Media Studies, Study Hall, AICE English, and AICE European History. I make sure to balance out the amount of work I receive from my classes every day making my schedule more productive. I try to sustain good grades as I'm an A-B student, making my classes important to me. Even if I may not find school very amusing or fun as well as having dislikes about it, it is still something I will remain dedicated to.
          When referring to my main likes and dislikes, I don't enjoy homework as it occupies a large portion of my time over the weekends. I already spend 5 school days working in school every week, so having to do work at home as well can result in lots of stress for me. I also dislike rude and mean people as they spread negativity to other people, potentially ruining other individuals day and causing anger or sadness amongst others. Last but not least, regarding my dislikes, I dislike the subject of history in school. Personally, I find a lot of it somewhat boring and it is challenging for my to remember specific things regarding history. Considering my likes, I love the ocean and all of its features. I find the ocean so beautiful as the life within is exquisite and unique. I love marine life as well as all of its natural colors it provides. Last but not least, I love animals and nature as it creates the most beautiful sights and experiences on our planet. Animals and nature create a sense of love and happiness in my heart that nothing will replace as it has created unforgettable memories that will last a lifetime.