Today, our group did a storyboard for our Gatorade commercial. In each box we carefully planned out what we will do for each 5 second scene in our commercials. The first scene of our commercial contains 2 track athletes at the starting blocks preparing to take off. This scene will contain heavy breathing and heart beat sound effects (non-diegetic sounds). These sounds effects and action shots will help to emphasize the importance of the scene. The second scene of our commercial will be a jump cut from the first scene into a girl playing soccer. She will be juggling the soccer ball or shooting into a goal to show that she is playing soccer. We will use long or medium shots to focus on her playing soccer through different camera angles. In our third scene it will be a cutaway from the girl playing soccer to a girl doing yoga. The music will change into a very peaceful sound to show the change in the scene from a more hardcore scene to a very soothing scene. In the fourth scene it is an action match of each of the athletes from the different scenes drinking Gatorade. This will show each subject and the main product of the commercial. In the fifth scene all athletes join together and fiercely slam the Gatorade bottles down for effect purposes. This will show effect of the Gatorade bottles that are emphasized throughout the commercial. The sixth and final scene will cut to a black screen with the Gatorade logo and a member doing a voiceover of one of the companies’ popular slogans.
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